The secret is in the samples...

Most wedding cake bookings start with a box of cake samples... Many couples order sample boxes as a way of 'trying before buying' from you just to make sure your cakes and your service live up to expectations!

As this is probably the first touchpoint you will have with your clients, its crucial to get this stage right, it could lead to hundreds of pounds worth of orders in the future!

What will I learn?

In this class, you will learn...

  • How to cut your baked sponge up into perfect sample portions.
  • How to store your samples
  • How to safely wrap your samples
  • Examples of how you can assemble and package a sample box
  • My top tips for creating your own luxurious cake sample boxes.
  • Annie's signature vanilla sponge cake recipe

Hi, I'm Annie!

I am the face behind the Annie Elizabeth Cake Academy and I also own Annie Elizabeth Cake Design, specialising in luxury wedding cakes.

As an experienced cake maker myself, I know just how important it is to create a lasting first impression with your clients, especially those who are likely to go on to be your wedding cake clients. That's why I have developed the Cake Samples 101 Class - an invaluable resource for those who want to learn how to create beautiful cake sample boxes that your clients will love.

All of the techniques and tips that I teach my students follow the same strategies that I use in my own business.


Included with the purchase of the 'Cake Samples 101' class, you will also receive Annie's Signature Vanilla Sponge cake recipe as an added bonus so you can bake the perfect cakes for your samples (Worth £15!)

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